Instagram Marketing Strategy


Technology moves at the speed of light. Users face the challenge of juggling the information overload from multiple mediums, both digital and print.

Because of this, our increasingly visual, multitasking society is leaning towards interacting with short-form content that allows them to absorb more information but at a quicker pace. While Instagram may seem self-explanatory to use, there’s a lot more that goes into its campaign strategies than you may think. The photo and video-sharing app has over 1 billion active monthly users, sharing an average of 95 million photos each day. With the millions of photos being shared, how can you ensure that your content is being seen?

How an Agency Can Manage Your Brand on Instagram

If your business isn’t on Instagram yet, consider making a move. It has the largest per-follower engagement rate of 4.21%. However, mastering the platform and gaining those engagements requires strategy.

Our team of experts here at Brilliant Marketing handle all the nitty-gritty stuff, so you don’t have to. The Instagram post process and overall strategy go as follows:

  • Objectives. You know the basic routine – set your goals, figure out why you’re using the platform and what distinguishes it from others. Do you aim to increase brand awareness? Display your brand’s personality or show your product? Build stronger connections and engage with your audience?

  • Content Strategy. What type of company are you? The answer will impact your overall strategy and content development process. For instance, B2C companies will typically use Instagram to showcase their product, while B2B companies will often share their company culture. This process will also determine what type of content you want to share. Will you stick solely with photos or expand into Instagram’s other service offerings?

  • Theme. With all of the easy-to-use design options available, not having a visually pleasing and consistent theme is dangerous. Plain and simple – people want something nice to look at. Ensuring your theme is visually appealing by using consistent colors and images can increase your chance of accruing more followers.

  • Schedule. Timing can be the difference between having your post viewed by 100 people or 10,000. We will create a timely content calendar based on statistics within your industry.

  • Advertise. Instagram offers several ways to help you get your content in front of the right audience, increasing brand awareness and engagement. For instance, re-targeting brings your business back in front of potential customers after they have left your website. Then there are Swipe Up ads in Instagram stories to help direct users right to your website with a simple swipe!

  • Measure results. What good is all of this if you don’t track it to see how you can improve? No social media campaign is static and unmalleable. Just as trends shift and your users change, so should your strategy. Keep track of what posts receive the most likes and comments.