Facebook Marketing Strategy
With Facebook boasting a whopping 2.414 billion active monthly users,
what better place is there to market your business?
This platform is continually updated with new features that allow for diversity in content sharing, like Facebook Marketplace, Facebook Live, and stories.
As a business owner, you have more than enough to worry about. Your priority is to increase awareness, build brand value, and generate leads. This is where Brilliant Marketing and Partners comes in.
We understand how important it is to craft the perfect, shareable message, and how to designate the proper ad spend behind it, increasing impressions and engagement. We’ll stay on top of Facebook’s updates and learn how to utilize them best for your business.
Using Facebook’s Re-targeting Pixel to Increase Conversions
Facebook’s advertising suite includes sponsored posts, scheduled ads, and even allows for re-targeting. So, what exactly is re-targeting? Have you ever been spooked to find the same item you were just browsing in ad form on another site? This is not mystical computer sorcery, it’s re-targeting.
Facebook provides a pixel code, which we then place on your website. When someone visits your site, that pixel ends up on their browser.
When they leave your website, they will still be shown ads for the products or services they were viewing. This is an invaluable tool to help keep you on your customers’ radar. If you don’t have re-targeting set up on your website, you may be losing out on some easy conversions.
The only way to know how well your marketing strategy is performing on Facebook is to measure multiple campaigns by implementing A/B testing.
It is important to measure ROI and KPIs. KPIs should be set up to match your original goals. For instance, if you want to increase brand awareness, your KPI would be Facebook page views and traffic to your website. If you want more business, you should track conversions and leads due to Facebook advertising.
Let us take the lead in implementing effective Facebook marketing strategies for your business!